10 Easy SEO Tips For Small Businesses

10 Easy SEO Tips For Small Businesses

SEO or Search Engine Optimization is a daunting task for many small business owners. Fortunately, there are some SEO tricks that you can do today to help get your business found online. Here are 10 easy SEO Tips for small businesses that are easy to accomplish in just a few hours.

1. Create a Google My Business account

Google has made it very easy for your business to be found online. One of the ways that they have done this is with their My Business account. Simply login to your businesses’ Google account, go to “google.com/business” and click on the Start button. The process is easy and quick and will allow your business to show in local search results.

2. Blog and then blog some more

Content creation is one of the number one ways to push your website higher in search rankings. A good rule of thumb for blogging is to keep your posts between 300-500 words, make sure that the content is relevant to your business and then share your posts on all of your social media channels.

3. Use friendly URLs

Make sure that your URL path is “friendly,” meaning that it tells search engines and customers what your page is about. For example, if you have a dog grooming business, your URL for services should look like “www.doggrooming.com/services” and not “www.doggrooming.com/?page_id=59”.

4. Use a local SEO plugin

One of our favorite SEO plugins is Local SEO by Yoast. This plugin help you embed a Google Map on your page and improves the usability of your contact page. A one year license is only $69 for a single site and well worth the price.

5. Add your target location area to your website title

This is another trick that makes it easy for customers and search engines to see where your business is located and also location served. To change your site title (on WordPress), click on Settings -> General and fill in the Site Title and Tagline for your site. See the example below from the 3Circle Website.

easy seo small businesses

6. Complete a Meta Description for each page

Your meta description is the content under your business name in a Google search. If you don’t fill this in yourself, Google will do it for you from your page content. The problem with that is you have no control over what Google picks so it may be selections from your menu and not at all what your page is about. We recommend a plugin like Yoast SEO for WordPress for meta description and keywords.

7. Encourage reviews of your business

Links from quality websites is one of the top ways to bump your search result listing. Review websites like Yelp can really help with this. Encourage your customers to submit a review of your business regularly.

8. Create content for other websites

Ask if you can write a guest blog post for a business or organization in your field or location. This will create a backlink to your website that can help boost your search presence. It also helps create relationships with other businesses that can be beneficial for you both.

9. Make sure your website is mobile-friendly

Google places a high value on mobile-friendly websites. In fact, if your website isn’t mobile-friendly, you can be penalized in search results. If your website isn’t mobile-friendly, it might be time to consider a website refresh

10. Check your Google Analytics account regularly

Google Analytics can provide a wealth of information such as where your website visitors are accessing your site from, search queries and more. Understanding this information can help you target locations and keywords that you might not be using to your advantage.

One caveat: SEO is a marathon and not a sprint. Don’t expect to see results overnight. A good SEO strategy can take time to implement and tweak. If you need help with your website SEO, please give us a shout!

 

 

Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

Contact Us Today For A Free Quote

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Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media Website Design
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

5 Small Business Social Media Tips

5 Small Business Social Media Tips

Running a small business is a challenging endeavor. There doesn’t seem to be enough time in the day to manage everything plus grow your customer base. Because of this, social media often takes a back seat or is neglected altogether. Social media can be a powerful way to connect with your customers and drive sales. Here are 5 small business social media tips that are easy to implement and manage.

1. Find out where your customers “live” online

Not all social media channels are going to work the same for your business. You may get more potential customers from Facebook rather than Instagram or Twitter. Take a few weeks to try out different channels to see where you get good responses and then maximize that channel to your advantage. If you aren’t getting good responses and interaction on Instagram but are seeing lots of activity on Facebook, focus the majority of effort on that channel.

2. Make sure your posts are relevant to your business

First and foremost, you are on social media to grow your business and connect with your customers. It may be tempting to post things that you find personally interesting, but if the content doesn’t relate in some way to your business, don’t post it. Save it for your personal account.

3. Target your ideal customers

One of the first steps to your social media should be finding potential customers that are likely to interact, engage and ultimately become customers. The best way to do this is to create a “persona” of your ideal customer and then research their likes, where they shop etc. You can use this data to target customers that fit your profile. Here is a great post on targeting customers across various social media channels.

4. Interact often but don’t be annoying

This is a common mistake of businesses who are just starting our on social media. it’s great to be gung-ho and attack social media with a gusto, but there is a fine line between posting too much and not enough. You don’t want to be perceived as spam and unfollowed by posting too much so find that line between just right and way too much.

5. Measure your results

Most social media channels have analytics features built in to let you see how well your posts resonated with your audience. Social media can be trial and error so don’t get discouraged if a post didn’t result in much interaction. Try different types of posts and see what sticks. Then after you’ve looked at the analytics, you can tell what worked and what didn’t.

As with SEO, social media is a marathon and not a sprint. Let us know what you’ve found helpful about these small business social media tips by connecting with us on Facebook and Twitter.

Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

Contact Us Today For A Free Quote

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Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media Website Design
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

5 Affordable Website Tips For Small Businesses

5 Affordable Website Tips For Small Businesses

Building a website can be an expensive process, especially for small businesses.However, there are some affordable website tips that can help streamline the process and make your website design experience much more cost-effective without looking cheap. Here are 3Circle Media’s top 5 affordable website tips that can help a business of any size save money on a new website.

Don’t Build Your Own Website

You don’t make your own clothes or furniture so why would you make your own website? Many small business owners have been fooled by companies such as Wix and Squarespace into thinking that website design is something that everyone can do. It’s not and here’s why: good website design isn’t just having your name and a URL on the Internet. An effective website combines thoughtful design maximized for user experience, calls to action, search engine optimization (SEO) and more. Website designers know this because this is their business. You are going to lose valuable time and money that could be spent growing your business if you try to build your own website. Fact.

 

Know What Your Goals Are For Your New Website

Are you looking to increase brand awareness or generate sales? Do you want to tell your customers about some exciting new developments in your business? Before you begin the website design process, put some thought into your website goals. Not knowing what you hope to achieve from your website can be very costly both in the short and long term. Going into the website building process with a plan helps your website designer know what your business goals are so they can help you achieve these goals.

Have Some Designs In Mind

Website revisions can be extremely costly and time-consuming for small businesses. Before you meet with your website company, have a list of 5-7 websites that you like both for design and messaging. It’s fine to list your competitors websites – in fact you should! That helps us get a feel for your market and the designs and content that are common to your business.

affordable website tips

Use An Existing Website Theme

Custom websites are expensive and really not necessary unless you are have a big company with complex needs. Website themes are the way to go for small businesses because they often have the look and feel of a custom site for a fraction of the cost. One of our go-to themes is Divi by Elegant Themes. The reason we love Divi is that it is a modular based theme meaning you can pick and choose the elements for individual pages with a simple drag and drop system. This makes adding content a breeze for small business owners. Themeforest also has some designs that work especially well for small businesses. Don’t be swayed by the lure of an expensive custom site – save that for down the road when your business hits the big time!

Know The Price Going In

In order to keep your website affordable, know all of the costs before you start on the project. Are there hourly costs for client meetings or revisions? Does the quoted price include design or just development? Are SEO services and maintenance covered in the proposal cost? Not knowing the answers to these questions can significanlty increase the price of your website.

3Circle Media specializes in affordable website design for small businesses. Contact us today for a free quote.

 

 

 

 

 

 

Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

Contact Us Today For A Free Quote

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Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media Website Design
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065