Using Google My Business to Improve Local SEO

Using Google My Business to Improve Local SEO

Google My Business is one of the most powerful tools in Google’s vast array of products. In today’s blog post, we are going to show you how using Google My Business can improve your local SEO with just a few small changes. 

1. Make sure your listing on Google My Business (GMB) is accurate in all areas from Name, Address and Phone Number (also known as NAP) to business hours. Your GMB page should mirror your website page in these areas as well as any place that your business is listed. We use Moz Local to help with our NAP listings and have found it to be helpful. If you are not finding your business in maps or in search, errors on your GMB page could be a reason why

2. Get reviews AND respond to them. Google recently acknowledged that while 5 star reviews are good, they really want to see businesses interacting with their customers. If you get a good 5 start review, be sure to thank your reviewer for their review and their business. If you get a less than stellar review, responding to the reviewer in a nice, positive way to ask about their experience and how you can improve your service is helpful knowledge.

3. Another Google My Business ranking factor is actually 3 factors according to Yoast: Relevance, Distance and Prominence. Relevance has to do with how well your business fits the search query. Be very specific in your listing about your business and this will help your relevance score. Distance equates with the proximity of the user to your business. Businesses that are closest to the user tend to show toward the top in search results. Of course, with many things Google related, how this algorithm works is a bit of a mystery but it is a top GMB ranking factor. Finally, lets talk about Prominence. Prominence has more to do with your website than GMB but is still used as a ranking factor. Do you have a lot of quality backlinks on your website? Are you an authority or top business in your area? Do you have awards? These all relate to Prominence and Google My Business uses it highly in local business SEO optimization

4. Google My Business improves your Google Maps location placement. Every local business wants to be featured in the top 3 results and an optimized Google My Business Listing is a good way to achieve this. Sources say that 86% of people look up the location of a business on Google Maps. This is huge for local businesses and one of the best ways to achieves search dominance!

5. Finally, keep your Google My Business account current with recent photos, posts and activity. GMB Is not just.a “set it up and forget” it type of platform. In fact, once you have a GMB account and you haven’t updated for a while, Google will politely remind you by email. You may think of this as just one more thing you have to do but it really is important. 

Hopefully these tips and tricks on how Google My Business can improve your local SEO will help improve your search ranking. For more SEO tips, be sure to contact us. We love helping local businesses improve their SEO!

 

 

 

10 Easy SEO Tips For Small Businesses

10 Easy SEO Tips For Small Businesses

SEO or Search Engine Optimization is a daunting task for many small business owners. Fortunately, there are some SEO tricks that you can do today to help get your business found online. Here are 10 easy SEO Tips for small businesses that are easy to accomplish in just a few hours.

1. Create a Google My Business account

Google has made it very easy for your business to be found online. One of the ways that they have done this is with their My Business account. Simply login to your businesses’ Google account, go to “google.com/business” and click on the Start button. The process is easy and quick and will allow your business to show in local search results.

2. Blog and then blog some more

Content creation is one of the number one ways to push your website higher in search rankings. A good rule of thumb for blogging is to keep your posts between 300-500 words, make sure that the content is relevant to your business and then share your posts on all of your social media channels.

3. Use friendly URLs

Make sure that your URL path is “friendly,” meaning that it tells search engines and customers what your page is about. For example, if you have a dog grooming business, your URL for services should look like “www.doggrooming.com/services” and not “www.doggrooming.com/?page_id=59”.

4. Use a local SEO plugin

One of our favorite SEO plugins is Local SEO by Yoast. This plugin help you embed a Google Map on your page and improves the usability of your contact page. A one year license is only $69 for a single site and well worth the price.

5. Add your target location area to your website title

This is another trick that makes it easy for customers and search engines to see where your business is located and also location served. To change your site title (on WordPress), click on Settings -> General and fill in the Site Title and Tagline for your site. See the example below from the 3Circle Website.

easy seo small businesses

6. Complete a Meta Description for each page

Your meta description is the content under your business name in a Google search. If you don’t fill this in yourself, Google will do it for you from your page content. The problem with that is you have no control over what Google picks so it may be selections from your menu and not at all what your page is about. We recommend a plugin like Yoast SEO for WordPress for meta description and keywords.

7. Encourage reviews of your business

Links from quality websites is one of the top ways to bump your search result listing. Review websites like Yelp can really help with this. Encourage your customers to submit a review of your business regularly.

8. Create content for other websites

Ask if you can write a guest blog post for a business or organization in your field or location. This will create a backlink to your website that can help boost your search presence. It also helps create relationships with other businesses that can be beneficial for you both.

9. Make sure your website is mobile-friendly

Google places a high value on mobile-friendly websites. In fact, if your website isn’t mobile-friendly, you can be penalized in search results. If your website isn’t mobile-friendly, it might be time to consider a website refresh

10. Check your Google Analytics account regularly

Google Analytics can provide a wealth of information such as where your website visitors are accessing your site from, search queries and more. Understanding this information can help you target locations and keywords that you might not be using to your advantage.

One caveat: SEO is a marathon and not a sprint. Don’t expect to see results overnight. A good SEO strategy can take time to implement and tweak. If you need help with your website SEO, please give us a shout!

 

 

Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

Contact Us Today For A Free Quote

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Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media Website Design
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

5 Ways to Optimize Your Contact Form for Conversions

5 Ways to Optimize Your Contact Form for Conversions

Your Contact Us page is probably the one page on your website that you don’t spend a lot of time thinking about. Most Contact pages have a blurb about your business and a few different ways for your customer to get in touch with you, including a form with multiple fields. Today, we will show you 5 different ways to turn your Contact Form into a valuable lead generating sales tool with just a few simple tricks. Ready to get started?

Don’t ask for a phone number on your contact form.

People are really cautious about giving out too much personal information and research has shown that people are highly likely to bounce from your contact form if a phone number is required. If you must ask for a phone number, making it an optional field rather than required can lower abandonment from 37% to 4%.

Place your contact form “above the fold.”

What does “above the fold” mean in terms of web design? This is the area on your webpage that users can view without scrolling. Traditional website placement of a contact form is below the header as opposed to higher up on the screen; however, according to Neil Patel, moving the form above the fold can greatly increase the likelihood that users will fill it out. If you don’t want to add a contact form at the top of your page, you should at the very least include a Call To Action (CTA) button somewhere above the fold so users can take action right when your page loads.

More is not better.

Contact forms can be quite complex with conditional logic, multiple fields and calls to action. Research has shown, however, that the more fields a contact form has, the higher the likelihood that users will not complete the form. The “sweet spot” for number of fields seems to be  3 – Name, Email Address and Message. As the number of fields increases, drop-off rates also increase. According to this infographic from Quickspout, conversion rates decrease by 5% for every field over 3. In this case, more is definitely not better!

Replace “submit” with an action oriented phrase

Most contact forms have “Submit” as the standard phrase on the button that the user clicks to send the completed form. Simply changing the phrase to “Click Here” can increase the likelihood of clicking by about 25% over “Submit.” In addition to dropping “Submit,” stay away from terms such as “Register” and “Download” which users view as challenging and intimidating. Try using phrases such as “Learn More,” “Let’s Get Started,” or “Show Me How” and see if you notice a difference in conversion rates.

To Captcha or Not to Capcha

Captcha forms, the little blurb at the bottom of a contact form that asks users to complete a simple math equation or verify that they are “not a robot” by clicking on a box, are pretty standard issue on modern contact forms. If you’ve ever been inundated with lots of spam email from your website, you will realize the need for a little extra human verification on the contact form. Whether or not you use a captcha is really up to you because there isn’t a real definitive answer on whether this aggravates users. What we will say though, is keep your captcha VERY simple. If you’re ever spent valuable minutes trying to decipher letters or numbers to prove that you are, in fact, human, you’ll know what we mean.

 

Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

Contact Us Today For A Free Quote

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Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media Website Design
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

7 Website Terms You Should Know

7 Website Terms You Should Know

Does it feel like your web developer is speaking a different language from you? Miscommunication about requirements can be a big source of disappointment in the web design process if the client and web person aren’t using the same lingo. In order to help guide your next website conversation, here are 7 website terms that you should know.

Responsive Design

Responsive design is a key element in making your website “mobile friendly.” It allows your website to look great on every mobile device and tablet by adjusting the resolution, screen size and format for that specific device. Responsive design is crucial in website development as Google is “dinging” sites that aren’t responsive in search engine optimization (more on this in a bit).

CMS

A CMS, or Content Management System has 2 main functions: a database for media, files and content and a a gateway to making changes on your website. The most popular CMS platform is WordPress because it is free, easy to use and constantly updated. We use WordPress exclusively in our web design and development because it is so user-friendly

Calls to Action (CTAs)

A Call To Action is anything you want the user to do. Each page on your website should have at least one CTA in the form of button, image or link that your user can click. One of the biggest mistakes in web design in forgetting to “ask” your users to do something, and just assuming they know what they should do. CTAs make it crystal clear and easy for your users to take action on your website which can help your conversion rates.

Domain

Your domain is the name that people type into their browser. For example, the 3Circle Media domain is 3circlemedia.com. Domains can have many different extensions such as .org, .us, biz but .com remains the most common domain.

Hosting

Hosting is where your website “lives” on the Internet. There are many, many different hosting plans out there, however, 3Circle recommends Managed WordPress Hosting to keep your website up to date and secure.

Search Engine Optimization (SEO)

In a nutshell, SEO are the practices that help your website get found, either in a local or global market. These optimization practices include keywords, meta descriptions, NAP listings (Name, Address, Phone Number) and links to your site from quality websites.

Above The Fold

This is the area of your website that is seen when a user first loads your site. This is one of the most important parts of your website as it is your first impression to your users. Make sure your Above the Fold images and text are visually engaging and concise with at least one CTA.

3Circle Media designs and builds responsive websites in the greater DC metro area for all types of businesses. Looking for a new website or a update to an existing site, contact us today.

 

 

 

Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

Contact Us Today For A Free Quote

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Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media Website Design
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

5 Small Business Social Media Tips

5 Small Business Social Media Tips

Running a small business is a challenging endeavor. There doesn’t seem to be enough time in the day to manage everything plus grow your customer base. Because of this, social media often takes a back seat or is neglected altogether. Social media can be a powerful way to connect with your customers and drive sales. Here are 5 small business social media tips that are easy to implement and manage.

1. Find out where your customers “live” online

Not all social media channels are going to work the same for your business. You may get more potential customers from Facebook rather than Instagram or Twitter. Take a few weeks to try out different channels to see where you get good responses and then maximize that channel to your advantage. If you aren’t getting good responses and interaction on Instagram but are seeing lots of activity on Facebook, focus the majority of effort on that channel.

2. Make sure your posts are relevant to your business

First and foremost, you are on social media to grow your business and connect with your customers. It may be tempting to post things that you find personally interesting, but if the content doesn’t relate in some way to your business, don’t post it. Save it for your personal account.

3. Target your ideal customers

One of the first steps to your social media should be finding potential customers that are likely to interact, engage and ultimately become customers. The best way to do this is to create a “persona” of your ideal customer and then research their likes, where they shop etc. You can use this data to target customers that fit your profile. Here is a great post on targeting customers across various social media channels.

4. Interact often but don’t be annoying

This is a common mistake of businesses who are just starting our on social media. it’s great to be gung-ho and attack social media with a gusto, but there is a fine line between posting too much and not enough. You don’t want to be perceived as spam and unfollowed by posting too much so find that line between just right and way too much.

5. Measure your results

Most social media channels have analytics features built in to let you see how well your posts resonated with your audience. Social media can be trial and error so don’t get discouraged if a post didn’t result in much interaction. Try different types of posts and see what sticks. Then after you’ve looked at the analytics, you can tell what worked and what didn’t.

As with SEO, social media is a marathon and not a sprint. Let us know what you’ve found helpful about these small business social media tips by connecting with us on Facebook and Twitter.

Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

Contact Us Today For A Free Quote

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Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media Website Design
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

5 Affordable Website Tips For Small Businesses

5 Affordable Website Tips For Small Businesses

Building a website can be an expensive process, especially for small businesses.However, there are some affordable website tips that can help streamline the process and make your website design experience much more cost-effective without looking cheap. Here are 3Circle Media’s top 5 affordable website tips that can help a business of any size save money on a new website.

Don’t Build Your Own Website

You don’t make your own clothes or furniture so why would you make your own website? Many small business owners have been fooled by companies such as Wix and Squarespace into thinking that website design is something that everyone can do. It’s not and here’s why: good website design isn’t just having your name and a URL on the Internet. An effective website combines thoughtful design maximized for user experience, calls to action, search engine optimization (SEO) and more. Website designers know this because this is their business. You are going to lose valuable time and money that could be spent growing your business if you try to build your own website. Fact.

 

Know What Your Goals Are For Your New Website

Are you looking to increase brand awareness or generate sales? Do you want to tell your customers about some exciting new developments in your business? Before you begin the website design process, put some thought into your website goals. Not knowing what you hope to achieve from your website can be very costly both in the short and long term. Going into the website building process with a plan helps your website designer know what your business goals are so they can help you achieve these goals.

Have Some Designs In Mind

Website revisions can be extremely costly and time-consuming for small businesses. Before you meet with your website company, have a list of 5-7 websites that you like both for design and messaging. It’s fine to list your competitors websites – in fact you should! That helps us get a feel for your market and the designs and content that are common to your business.

affordable website tips

Use An Existing Website Theme

Custom websites are expensive and really not necessary unless you are have a big company with complex needs. Website themes are the way to go for small businesses because they often have the look and feel of a custom site for a fraction of the cost. One of our go-to themes is Divi by Elegant Themes. The reason we love Divi is that it is a modular based theme meaning you can pick and choose the elements for individual pages with a simple drag and drop system. This makes adding content a breeze for small business owners. Themeforest also has some designs that work especially well for small businesses. Don’t be swayed by the lure of an expensive custom site – save that for down the road when your business hits the big time!

Know The Price Going In

In order to keep your website affordable, know all of the costs before you start on the project. Are there hourly costs for client meetings or revisions? Does the quoted price include design or just development? Are SEO services and maintenance covered in the proposal cost? Not knowing the answers to these questions can significanlty increase the price of your website.

3Circle Media specializes in affordable website design for small businesses. Contact us today for a free quote.

 

 

 

 

 

 

Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065

Contact Us Today For A Free Quote

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Ready to Get Started?

We’d love to chat with you about your website needs. Please either fill in the contact form, drop us an email or give us a call. We can turn your website dreams into reality.

3Circle Media Website Design
539 W. Commerce #242
Dallas, TX 75208

Email: info@3CircleMedia.com

Phone: (972) 503-6065